The phrase "to reach the masses" means to effectively communicate, connect with, or provide something to a large number of people or the general public.
Sentences with «to reach the masses»
Social Media is not about reaching a mass audience. (gapingvoid.com)
They also confirmed that blockchain would reach mass adoption in five to 10 years. (profitconfidential.com)
Despite these benefits, digital badges still haven't reached mass effect in our profession. (edutopia.org)